Swearing and Violence

I have chosen to include swearing in my horror trailer because I believes that it creates a sense of realism that will help the audience relate to my film and increases the effectiveness. In certain situations, it is standard to swear in order to show anger/frustration/fear which is why I think that it fits in well with my horror trailer. Above are two examples of trailers where swearing/profanity are used.

Focus Group Screening

Question Asked:

What did you like about the trailer?:

Answers Given:

- Intertitles slashed were slashed which matched the theme of the trailer. (x10)

- Knife drop to floor was cut and edited well and had good sound effects. (x8)

- Make-up/ gore effects were good. (x10)

- Good use of close-ups to reflect emotion. (x2)

- Good lighting - Mostly dark.

- Dialogue and acting done well. (x3)

- Location variety.

- Good use of cross-cutting.

- Ending scene of Jordan at the end of the bed. (x2)

- Scenes were broken up into different places.

- Good variety of different shots/ cinematography. (x5)

- Plot is well explained. (x4)

- Equilibrium is broken quickly with a jump scare. 

- Good shots of the car.

Question Asked:

What do you think could be improved in the trailer?

Answers Given:

- Needs Music. (x12)

- Knife across face scene it looks like Maria is laughing.

- Too many intertitles.

- Storyline not very clear. (x2)

- Needs more variety of shots.

- Scream is very random.

- Intertitles go on a long time. (x3)

- Screams are cut short.

- Add blood to knife shot for effect. 

- Could be more serious in some scenes. (x2)

- A greater variety of angles. (x2)

- Didn't understand blonde girl popping up. 

- Wheel shot needs to be re-shot. (x2)

- Wasn't very fast paced. (x3)

- Possibly more dialogue.

- Opening shots are too quick for intro.

- Don't understand the hair.

- Two similar scream shots.

- Why did the man leave then stalk her?

Here is a bar chart representing the individuals scores given to our trailer out of 10.