My trailer is aimed at an audience of young people aged 16-25 with the majority of the demographic being female. From my poster with the iconography of the knife, it is clear that there will be some violence in the film involving knives which would allow people who can’t stand body horror to make a conscious decision not to watch the film. We delivered the body horror in the trailer with quick shots which show the victims who are now dead.
There is a lot of red/blood shown throughout my ancillary products and trailer which shows the consistency we have ensured remains to ultimately attract our audience. I wanted my poster to make an initial statement which is then followed through by the content of the trailer.
Whilst the poster and trailer were designed to attract fans of the genre to watch the film, I wanted the magazine cover to attract educated film fans who would be interested to read about a young, new director who wants to promote the overall image of horror films and make horror a more respectable genre in the industry. However, so that it tied in with the trailer and poster I used the same iconic font and blood red so that it was clear what the film would be about. I think that my magazine cover is a mixture of conventions from magazines such as Total Film and Empire because it is down to earth and not condescending, but informative.
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