Types Of Trailer

A teaser/highlights trailer is a lot shorter than a theatrical trailer and is generally 60-90 seconds long. The main purpose of teaser trailers is to create excitement for the film and so they will contain the most exciting parts of a film in order to entice the audience, without giving away any significant plot details. These trailers will start circulation months before the film is released in order to create the initial buzz for the film. For example: Evil Dead (2013)

A scene trailer is longer than a teaser trailer, and will contain information about the plot details and develop the characters that are in the film, to an extent. The purpose of scene trailers is to keep up the hype before the film’s release and also appeal to a specific demographic. By releasing plot details, the distribution company are attracting an audience who may find the plot intriguing and therefore decide to go and see the film. These trailers are usually released 1-2 months before the actual films release and this ensures that the target demographic is aware of the release date of the film. For example: Cloverfield (2008)