Film: Insidious 3
Released: June 2015
Directed by: Leigh Whannel
The trailer for Insidious 3 shows a girl returning from the hospital with broken bones after a car accident, and finding that her new house has strange activity going on in it.
What I like about this trailer is that it takes a long time to build up, and it could be a trailer for a romantic film because of the boy next door. The jump scare comes in at about 1 minute 20 seconds in a 2 minute trailer, and although you’re expecting something to happen the audience have become comfortable with the equilibrium which makes it more effective. After this is when it becomes clearly a horror movie, the extra-diegetic music is extremely creepy and the cinematography highlights the darkness in the mise-en-scene.
The inter titles saying things like “THE DARKEST CHAPTER” will appeal to fans of the other Insidious movies, as it hints this is going to be even more scary. The rest of the trailer makes you uncomfortable, and without giving away too much of the plot you know that this is going to be a frightening concept.
Although I thought it was effective, some Horror fans wouldn't like this trailer because it takes a long time to build up to the horror conventions. However, I would give this trailer a 9/10 because I think it successfully created a tense trailer that had you on edge, and provided all the frightening horror conventions in order to satisfy you that this film would be worth watching.
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